Marketing Strategy to Grow Your Business

Proven frameworks to take your brand to the next level

 

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Do You Struggle With…

  • Little or no engagement with your website?

  • Clearly communicating what you offer?

  • Lackluster sales of your product or service?

Schedule Your Call

  HLM Can Help You …

Clarify Your Message

Get a proven narrative framework to tell your brand story so you stand out in a sea of marketing noise.

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Get Marketing That Works

Identify gaps in your marketing so you know where to focus your efforts for maximum results.

Develop a Plan

With a custom sales & marketing plan in place, you’ll have clear direction about how to grow your business.

  • "Heather has a way of starting with complex subject matter and turning it into something meaningful for each target audience. She can write about topics ranging from extremely technical to more heartfelt and emotional depending on your business objectives."

    Lori Mazeika, Director of Community Affairs, Northwestern Medicine Palos Hospital

  • "I could always count on Heather to write compelling content that helped to communicate our vision. She can quickly understand the essence of what someone wants to say, and she can create visually stunning ways to get the message across. I thoroughly appreciated the opportunity to work with her."

    Matthew Rogers, Lead Minister, First Christian Church, Warsaw, IN

  • "I have hired Heather for multiple content and copywriting projects and she is an absolute pleasure to work with. Heather is creative, a great story teller, and has an excellent work ethic. She has a talent for synthesizing a large amount of information into concise communication that tells an easy-to-read read story. I'd recommend using Heather for a brand communication or copywriting project every day and twice on Sunday!"

    Julie Ticsay, Principle, Ticsay Group

  • I absolutely love my new website! Heather really understood my target market and created a site that perfectly represents my business and showcases my work. She was able to translate my ideas into words and images that clearly portray my brand.

    Kim Gallagher, KimG Hair Artistry

HLM Offerings

  • Marketing Audit

    This is the first step to creating a marketing plan that works. I review all your marketing in order to identify gaps and areas for strategic improvement. You’ll receive a detailed report with actionable steps you can immediately implement.

    Marketing Audit Report + Review Meeting

  • Marketing Foundations

    Strategically revise your website so that it becomes the top salesperson in your company. This product includes narrative messaging that can be used throughout your marketing.

    Messaging Planning Session

    Custom Brand Messaging

    One-Liner (elevator pitch)

    Copy and Layout for Website Landing, About & Contact Pages

  • Marketing Roadmap

    Ensure all of your sales and marketing collateral is working to grow your business. Customize this option to get meet your immediate business goals. Activities can include:

    SEO Optimization

    Social Media Content Plan

    Sales Email Copy - write or review

    Lead Generating PDFs - write or review

    Blog Content Plan

  • Marketing Maintenance

    Monthly monitoring and upkeep of all your efforts to keep your business on track.

Schedule a Call

 How to work with HLM:

1

Schedule a Discovery Call

During this free 30 minute call, we’ll discuss what’s not working with your current marketing and areas where your messaging can be improved.

2

Get a Plan

HLM experts will create a customized plan for your business to address gaps in your marketing. We help implement your plan every step of the way.

3

Grow Your Business

Focus on your business while experiencing greater customer engagement and exceptional growth!

You shouldn’t leave your marketing to chance.

Marketing can feel like gambling. You’ve laid a lot of money on the table, even though you’ve studied the odds and know they are not always in your favor. As you roll the dice with your team or agency, you hope and pray the decisions you’ve made will result in a win.

But it doesn’t have to be this way.

Let me show you how to proven marketing frameworks can help you take your business to the next level with customers who are “all in” with what your products and services!

Schedule Your Call