The Marketing Framework I Use to Help Businesses Grow

I use the term “marketing framework” a lot when I talk to people about what I do. The problem is, most people don’t know what that means. So I thought creating an infographic that shows what my framework looks might be helpful. Below, you can see how different pieces of marketing can build on each other to grow a business.

Marketing Strategy Framework Infographic

In my opinion, the most important of all of these is Messaging. It’s the straw that stirs the drink, so to speak. As Donald Miller, author of Building a StoryBrand says, "People don't buy the best products. They buy the products they can understand the fastest." So it’s super important that you nail all parts of your messaging, making sure every aspect is crystal clear for your customers. Once you have your messaging in place, you can start to work through the other steps, creating momentum as you go.

I’m going to spend the next weeks diving into each of these marketing pieces in more detail, starting with messaging, which has its very own framework. Stay tuned!